{"id":2570,"date":"2022-04-27T13:33:10","date_gmt":"2022-04-27T11:33:10","guid":{"rendered":"https:\/\/www.easyhost.be\/en\/help\/?post_type=ht_kb&#038;p=2570"},"modified":"2022-09-28T09:55:06","modified_gmt":"2022-09-28T07:55:06","slug":"how-to-connect-sitebuilder-website-to-conversion-tracking-services","status":"publish","type":"ht_kb","link":"https:\/\/www.easyhost.be\/en\/help\/kb\/how-to-connect-sitebuilder-website-to-conversion-tracking-services\/","title":{"rendered":"How to Connect SiteBuilder Website to Conversion Tracking Services"},"content":{"rendered":"\n<p>This feature allows you to connect your e-shop with marketing tools such as Google Ads, Facebook Pixel and others. This allows you to monitor the performance and effectiveness of sales and ads in more detail, target them, and better understand your customers. The function is available with the premium&nbsp;Profi package.<\/p>\n\n\n\n<ol><li>Log in to your Webnode account and click&nbsp;<strong>Settings&nbsp;<\/strong>in the upper menu of the editor.<br><br><img decoding=\"async\" class=\"wp-image-19861\" style=\"width: 750px;\" src=\"https:\/\/www.easyhost.be\/en\/help\/wp-content\/uploads\/1601047734674-1601047734674.png\" alt=\"\"><\/li><li>In the&nbsp;<strong>Online Store&nbsp;<\/strong>tab, click&nbsp;<strong>Set up&nbsp;<\/strong>next to&nbsp;<strong>Conversion Tracking.<\/strong><br><img decoding=\"async\" class=\"wp-image-19862\" style=\"width: 750px;\" src=\"https:\/\/www.easyhost.be\/en\/help\/wp-content\/uploads\/1601047748495-1601047748495.png\" alt=\"\"><\/li><li>Click&nbsp;<strong>Connect Account&nbsp;<\/strong>for the selected service.<br><img decoding=\"async\" class=\"wp-image-19863\" style=\"width: 750px;\" src=\"https:\/\/www.easyhost.be\/en\/help\/wp-content\/uploads\/1601047762580-1601047762580-2.png\" alt=\"\"><br><\/li><li>Enter the&nbsp;<strong>tag ID&nbsp;<\/strong>and click&nbsp;<strong>Save<\/strong>. Then&nbsp;publish&nbsp;the pages.<br><br>For Google Ads and Facebook pixel, enter the tag ID. If it is another service, enter the complete code in the third field Conversion on the \u201cOrder complete page\u201c. More details below.<br><img decoding=\"async\" class=\"wp-image-19864\" style=\"width: 750px;\" src=\"https:\/\/www.easyhost.be\/en\/help\/wp-content\/uploads\/1601047779656-1601047779656.png\" alt=\"\"><br><br><\/li><\/ol>\n\n\n\n<div class=\"wp-block-ht-blocks-tabs wp-block-hb-tabs\"><ul class=\"wp-block-hb-tabs__nav\" role=\"tablist\"><li class=\"wp-block-hb-tabs__head\" data-tab=\"tabs-0\" data-hb-tabs-tab--state=\"active\"><span class=\"wp-block-hb-tabs__head_item\" for=\"tab0\">Google Ads<\/span><\/li><li class=\"wp-block-hb-tabs__head\" data-tab=\"tabs-1\" data-hb-tabs-tab--state=\"inactive\"><span class=\"wp-block-hb-tabs__head_item\" for=\"tab1\">Facebook pixel ID<\/span><\/li><li class=\"wp-block-hb-tabs__head\" data-tab=\"tabs-2\" data-hb-tabs-tab--state=\"inactive\"><span class=\"wp-block-hb-tabs__head_item\" for=\"tab2\">Other services<\/span><\/li><\/ul><div id=\"tabs-0\" class=\"wp-block-hb-tabs__content\" role=\"tabpanel\" data-hb-tabs-tab--state=\"active\"><p>Log in to your&nbsp;<a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener\">Google Ads account<\/a>. Generate a Google Ads tag or use an already existing one. The ID tag is part of the generated code. The form of the ID is eg. AW-123456789.<br><br>Generating a code which includes the tag ID is described&nbsp;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2476688?hl=en\" target=\"_blank\" rel=\"noopener\">here<\/a>. <img decoding=\"async\" class=\"wp-image-19867\" style=\"width: 750px;\" src=\"https:\/\/www.easyhost.be\/en\/help\/wp-content\/uploads\/1601047802696-1601047802696-2.png\" alt=\"\"><br><br><strong>Copy the tag and insert it to the field in your website settings.&nbsp;<strong>Save&nbsp;<\/strong>the settings and&nbsp;publish&nbsp;the pages.<\/strong><\/p><\/div><div id=\"tabs-1\" class=\"wp-block-hb-tabs__content\" role=\"tabpanel\" data-hb-tabs-tab--state=\"inactive\"><p>Log in to your&nbsp;<a href=\"https:\/\/business.facebook.com\/latest\/home\" target=\"_blank\" rel=\"noopener\">Business Manager account<\/a>, which is used to create and manage ads on Facebook.&nbsp;<br><br>You don&#8217;t need the whole code to connect a pixel to your website, you need only the&nbsp;<strong>pixel ID<\/strong>. The ID can be copied while creating a pixel. It is part of the code that will be displayed to you after the pixel is generated. You can find it at the bottom of the code after the &#8220;id =&#8221; tag.<br><br><img decoding=\"async\" class=\"wp-image-19744\" style=\"width: 750px;\" src=\"https:\/\/www.easyhost.be\/en\/help\/wp-content\/uploads\/image-29.png\" alt=\"facebook pixel id\"><br><br>Once a pixel is created, the pixel ID is also available in the account administration. You can find it in the&nbsp;<strong>Events Manager&nbsp;<\/strong>section and then&nbsp;<strong>Data Sources<\/strong>. The ID is listed under the name of the created pixel.<br><img decoding=\"async\" class=\"wp-image-19745\" style=\"width: 750px;\" src=\"https:\/\/www.easyhost.be\/en\/help\/wp-content\/uploads\/image-30.png\" alt=\"facbook pixel\"><br><br>Copy the ID and paste it into the FB pixel field in the conversion tracking section in your website settings.&nbsp;<strong>Save&nbsp;<\/strong>the change and&nbsp;publish&nbsp;the pages.<\/p><\/div><div id=\"tabs-2\" class=\"wp-block-hb-tabs__content\" role=\"tabpanel\" data-hb-tabs-tab--state=\"inactive\"><p><span class=\"has-inline-color has-black-color\"><strong>If this is a service other than Facebook Pixel or Google Ads, you can use Conversion on the \u201cOrder complete page\u201c<br><\/strong><\/span><br>Generate a code for the selected service and insert it into the prepared field. For example, you can enter a Google Analytics code in this field to collect detailed information about orders, purchases, and products. Google Analytics must first be linked to the e-shop according to the instructions.<br><br>It is necessary to make sure that the code contains the requisites according to the instructions of the given service and is inserted completely. After pasting the code, save the change and publish the page.<\/p><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This feature allows you to connect your e-shop with marketing tools such as Google Ads, Facebook Pixel and others. This allows you to monitor the performance and effectiveness of sales and ads in more detail, target them, and better understand your customers. The function is available with the premium&nbsp;Profi package&#8230;.<\/p>\n","protected":false},"author":1,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[95,76],"ht-kb-tag":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.easyhost.be\/en\/help\/wp-json\/wp\/v2\/ht-kb\/2570"}],"collection":[{"href":"https:\/\/www.easyhost.be\/en\/help\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.easyhost.be\/en\/help\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.easyhost.be\/en\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.easyhost.be\/en\/help\/wp-json\/wp\/v2\/comments?post=2570"}],"version-history":[{"count":2,"href":"https:\/\/www.easyhost.be\/en\/help\/wp-json\/wp\/v2\/ht-kb\/2570\/revisions"}],"predecessor-version":[{"id":2596,"href":"https:\/\/www.easyhost.be\/en\/help\/wp-json\/wp\/v2\/ht-kb\/2570\/revisions\/2596"}],"wp:attachment":[{"href":"https:\/\/www.easyhost.be\/en\/help\/wp-json\/wp\/v2\/media?parent=2570"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.easyhost.be\/en\/help\/wp-json\/wp\/v2\/ht-kb-category?post=2570"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.easyhost.be\/en\/help\/wp-json\/wp\/v2\/ht-kb-tag?post=2570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}